Downtown Music Holdings-owned B2B distributor FUGA has fashioned a partnership with one other US unbiased label, increasing its providing of distribution and advertising providers.
The most recent partnership is with indie label Polyvinyl Records, whose roster consists of artists like Alvvays, of Montreal, American Soccer, Laura Jane Grace, Julia Jacklin and STRFKR.
Based in 1994 by co-owners Matt Lunsford and Darcie Lunsford, Champaign, Illinois-based Polyvinyl began as a fanzine referred to as Polyvinyl Press. It was set as much as cowl the DIY music scene throughout Illinois and the better midwest of America.
Polyvinyl Information was then formally launched in 1996 and says that it employs a 50/50 profit-sharing mannequin with its artists.
The label has a catalog of greater than 400 releases and 100 artists together with albums by artists akin to Jeff Rosenstock, Momma, Deerhoof, Jay Som, Japandroids, White Reaper, and Kero Kero Bonito.
“Polyvinyl’s dedication to unbiased artists and their inventive freedom completely aligns with FUGA’s mission to empower unbiased labels.”
Allie Barbara, FUGA
FUGA’s Senior Enterprise Growth Supervisor for the Americas, Allie Barbara, mentioned: “Polyvinyl’s dedication to unbiased artists and their inventive freedom completely aligns with FUGA’s mission to empower unbiased labels.
“We’re really excited to be working with such a notable, forward-thinking firm that champions the unbiased sector and to offer them with FUGA’s breadth of providers.”
Via the brand new partnership, Polyvinyl shall be using FUGA’s suite of distribution and advertising providers, together with entry to a tendencies and analytics platform, DSP advertising, API entry and account administration throughout their releases, FUGA says in a Wednesday (December 14) launch.
Polyvinyl will even crew up with Downtown Neighbouring Rights, one other division of Downtown Music Holdings.
Matt Lunsford, President & Co-Founding father of Polyvinyl Report, mentioned the partnership with FUGA “represents Polyvinyl’s continued dedication to our artist-first ethos”.
Added Lunsford: “We’re proud to offer our artists a totally unbiased path to digital distribution and advertising by way of our partnerships with FUGA and Merlin: each of whom share our ardour for empowering unbiased music.”
FUGA notes the newest alliance is one among varied different partnerships struck by the corporate this yr alone within the US. It launched new international partnerships with punk rock label, Dischord Information and Evan Bogart’s Seeker Music earlier this yr.
The corporate has additionally continued to increase its senior management crew with the appointment of Sarah Landy as SVP Americas, Ryan Stockwell as Senior Advertising Providers Director – Americas and Zach Koche as Enterprise Growth Director, all based mostly in FUGA’s LA workplace.
Most lately, FUGA has appointed Matt D’Amico as Advertising Technique Supervisor – Catalog. He shall be based mostly in FUGA’s LA workplace.
D’Amico joins FUGA from Universal Music Group‘s Catalog Division, the place he was Vice President of World Product Growth, A&R and Advertising.
In his new position, D’Amico will oversee the strategic and inventive growth of the catalog owned by FUGA’s in depth clientbase.
Music Enterprise Worldwide
