We’re nonetheless ready to search out out if Elon Musk actually plans to step down as CEO of Twitter following the outcomes of his Sunday ballot, however within the meantime, the corporate is continuous to forge forward with launching new merchandise to spice up income. This week, Twitter introduced Blue for Enterprise, which the corporate described in a Monday blog post as “a brand new means for companies and their associates to confirm and distinguish themselves on Twitter.”
As its title suggests, Twitter Blue for Enterprise can be a subscription service identical to Twitter Blue. Any enterprise that subscribes will get a gold checkmark, a sq. profile image, and the flexibility to hyperlink any affiliated people, companies, or manufacturers to their accounts.
When a Twitter Blue for Enterprise subscriber hyperlinks to a different account, that account will obtain a small badge of their guardian firm’s profile image subsequent to their blue or gold checkmark. Right here’s an instance Twitter shared that includes somebody who hasn’t been fired but:
“By creating this connection, we’re making it attainable for companies to create networks inside their very own organizations–on Twitter,” the corporate mentioned on its weblog. “Companies can affiliate their management, manufacturers, help handles, workers or groups. Journalists, sports activities workforce gamers or film characters can all be affiliated. You title it, we acquired it. Every affiliate can be verified and formally linked to their guardian deal with based mostly on a listing supplied by the guardian enterprise.”
Twitter has but to announce pricing or how companies can apply for a subscription. It’s additionally unclear what the standards are to qualify as a enterprise on Twitter. Within the meantime, Twitter is working a pilot program with a choose group of companies. Twitter says extra companies could have the prospect to subscribe to Twitter Blue for Enterprise in 2023.
