Music video platform Vevo has partnered with TikTok to create and program a brand new weekly present known as Trending on TikTok.
The present will spherical up the music movies of the highest trending songs on TikTok, alongside clips of the creators utilizing these songs of their content material.
‘Trending on TikTok’ will likely be obtainable throughout the Vevo community within the US, Canada, Mexico and Brazil.
Vevo additionally says it is going to be “a staple TV premiere” on its Vevo’s FAST (free ad-supported streaming TV) channels, with consecutive airing throughout “peak” viewing hours all through the week.
Trending on TikTok joins Vevo’s slate of authentic programming, similar to Pop Video Weekly, Hip-Hop Video Weekly and Somos Video Semanal, every of which equally recap their respective official music movies that, Vevo says, “audiences have to know”.
Vevo’s partnership with TikTok follows the music video platform’s growth within the Linked TV (CTV) area, partnering with the likes of Amazon Freevee, Hulu Dwell, and Plex.
Chatting with MBW final month, JP Evangelista, Senior Vice President, Content material, Programming and Advertising at Vevo, famous that the platform “will proceed being targeted on TV” over the subsequent 12 months.
He added: “This implies we are going to proceed to develop our distribution and viewers, in addition to maximize the monetization alternatives on TV. Since Vevo has an ad-based mannequin, we’ll proceed to develop extra modern promoting merchandise/packages for manufacturers, which in the end ship extra income for artists and their groups.”
“We’re excited to kick off the brand new 12 months with TikTok, which has develop into a powerhouse for music discovery for followers worldwide, driving music video viewership.”
JP Evangelista, Vevo
Commenting on Vevo’s partnership with TikTok, Evangelista, mentioned: “We’re excited to kick off the brand new 12 months with TikTok, which has develop into a powerhouse for music discovery for followers worldwide, driving music video viewership.
“When a tune is trending on TikTok, individuals will actively search out and watch that tune’s music video on the Vevo community.
“Tapping into the creator economic system was the subsequent logical step in showcasing the facility of fan communities on social media and the way it fosters the music discovery course of.
“We’re combining years of tastemaking experience with our understanding of viewership tendencies, and there’s a large urge for food for brief kind content material on TV, so we hope Trending on TikTok turns into a go-to present on TV.”
Added Evangelista: “Furthermore, we’re launching this present having established a large tv footprint – one which has proliferated as Vevo has develop into an integral providing on related TV over the previous few years. As the most important display within the residence, the TV is the middle of the house, the place individuals like to lean again and revel in content material from their favourite artists and creators.”
“We’re excited for our partnership with Vevo to develop that have past the platform, supercharging the invention course of and celebrating the group’s favourite songs and artists.”
Dan Web page, TikTok
Dan Web page, Head of World Enterprise Growth, new screens, TikTok, mentioned: “Music and leisure are on the middle of what powers tendencies from our platform that reverberate all through tradition, the trade, and the charts.
“We’re excited for our partnership with Vevo to develop that have past the platform, supercharging the invention course of and celebrating the group’s favourite songs and artists.”Music Enterprise Worldwide