Having taught and studied token economics on the College of Nicosia, I’ve discovered that college students usually have some decidedly muddled beliefs about how what tokens are and the way enterprise and token economies work.
Not like microeconomics and macroeconomics — that are primarily based on many years of analysis, debate and inquiry which have produced some generally accepted rules — tokenomics is a a lot newer subject of research full of individuals with out economics expertise.
There are a lot of self-professed “consultants” who present recommendation that sounds advantageous and is commonly even smart in principle however that fails in apply.
When designing a token financial system, what you actually wish to deal with is:
- Is the financial technique repeatable?
- Is there a way of diagnosing when and the best way to deploy the technique on your token and the estimated worth of doing so?
- Is there analysis that validates the technique so you’ll be able to discuss it extra credibly?
Deflationary tokens
Take, as an example, the concept held pricey by many who deflationary tokens have an absolute benefit. “Deflationary” means an ever reducing provide of tokens, which in principle will increase the buying energy and worth of every remaining token. “Inflationary” means the other: an ever growing provide which, in principle, reduces the worth of every token.
You’ll hear commentary alongside the traces of “how deflationary tokens empower a crypto challenge’s worth” from blockchain pundits similar to Tanvir Zafar celebrating the restricted provide of Bitcoin and the deflationary provide of Ether following the Merge.
It’s an concept even propagated by a widely known neighborhood for tokenomics finest practices, the Tokenomics DAO, which has a “Tokenomics 101” web page that states:
“Individuals who perceive Bitcoin will see nice worth in the truth that it’s so easy, elegant and has a restricted complete provide. Bitcoin’s tokenomics have created digital shortage that’s enforced (by means of token incentives) by the community.”
However whereas many token designs emphasize deflation, “they don’t seem to be optimally designed,” based on Will Cong, the Rudd household professor of administration and college director of the FinTech at Cornell initiative at Cornell College.
Taking their cues as a substitute from tweets and neighborhood ideologies, “many platforms can also’t even write down a logical goal for his or her token provide and allocation coverage,” Cong continues.
Specializing in whether or not a token is inflationary or deflationary shifts consideration to second-order points. The value of a token can all the time modify to satisfy provide, and every token will be arbitrarily fractionalized, so a set provide is a moot level if the token doesn’t present worth to end-users.

“Actually, some inflationary cash with sturdy burn charges could often change between being inflationary or deflationary, like Solana,” explains Eloisa Marchesoni, a tokenomics advisor. “The inflation charge began at 10% and can attain its ultimate charge of 1.5% in about 10 years, however there are additionally deflationary options, like a share of every transaction payment getting burned.”
“With sufficient transactions per second, the transaction charges which are burned could possibly be even greater than 1.5% per 12 months if many transactions happen, which might deliver Solana’s inflation charge to 0% and make it deflationary in the long term.”
Token value falls and deflation
Though cryptocurrencies behave very in another way than conventional asset lessons — based on analysis by professors Yukun Liu and Aleh Tsyvinski — they’re closely influenced by momentum and market measurement. In different phrases, investor sentiment and the variety of customers on a platform are vital predictors of cryptocurrency returns and volatility.
Fluctuations within the valuation of conventional asset lessons could not have a direct impact on crypto, however they will not directly have an effect on it by means of spillover results. For instance, modifications in rates of interest will dampen the danger urge for food of traders who’re closely uncovered to sectors like actual property.
On this sense, even when a token has deflationary properties, a typical macro shock that stifles mixture demand renders these deflationary properties much less helpful for the reason that decline in demand lowers the worth of the tokens, and because of this, they can not purchase as a lot.
That mentioned, basically, the cryptocurrencies with the best market cap are additionally essentially the most resilient to the present world recession, so we’re primarily speaking about Bitcoin and Ether.
Novelty tokenomics
Many tokens with novel tokenomics have risen with transient social media momentum however subsequently collapsed because the fads handed.
“SafeMoon relied on heavy promoting charges and deflationary mechanics to persuade holders that the worth would go up endlessly although the protocol by no means truly recognized the issue it was truly fixing,” says Eric Waisanen, chief monetary officer of Phi Labs International.
“Equally, Olympus DAO inflated their OHM token in accordance with its value, even promoting (3,3), a misrepresentation of straightforward recreation principle, which instructed holders that if none of them offered, they’d all get wealthy.”

One other huge shortcoming of tokenomics methods is their emphasis on holders staking their tokens to earn a excessive yield. A big yield that lasts for a day, or perhaps a month, will not be useful for customers and traders who take the lengthy view. As an alternative, it attracts the flawed crowd.
“Using staking choices to lure extractive customers into the challenge often doesn’t find yourself effectively, inflicting volatility or the danger of market costs and token value fluctuations, which can stress the entire tokenomics and will find yourself breaking it if not adequately examined already with simulations underneath excessive situations,” Marchesoni explains.
Take, as an example, Helium, a challenge that makes use of open-source applied sciences to create a decentralized and trustless wi-fi infrastructure. Its tokenomics technique affords individuals the potential for changing into a validator by staking not less than 10,000 of its native HNT token, however those that do threat vital volatility by locking up their tokens for months — completely demonstrated by the actual fact its value went from over $50 to $2 throughout the area of roughly one 12 months.
Different tasks — such because the business-focused VeChain ecosystem, which focuses on provide chain monitoring – have endeavored to handle the volatility in token costs by creating two separate tokens. The primary, VTHO, is used to pay for community entry and offers with the predictable element of provide and demand for the services or products. The opposite, VET, serves as a value-transfer medium, with VET stakers “producing” VTHO.
What APR is just too excessive?
Whereas proof-of-stake protocols similar to Ethereum rightly incentivize staking as a result of it secures the community, the emphasis can get misplaced the additional down the road you go.
“Now we’re seeing inflation charges effectively over 20%. Evmos, an EVM-compatible chain within the Cosmos ecosystem, at the moment has a 158% APR for staking. Equally, layer-2s are giving staking rewards only for holding a token with out having a blockchain to safe,” Waisanen says.

These “APRs” for holders are deceptive as a result of the availability of the tokens continues to develop, however the liquidity of the token is fixed, so these APRs should not sustainable.
Furthermore, whenever you see excessive yields, it’s a must to ask your self how they’re sustainable. Ethereum co-founder Vitalik Buterin summed it up finest on Twitter throughout 2020’s DeFi “yield farming” craze, stating:
“Actually I feel we emphasize flashy DeFi issues that provide you with fancy excessive rates of interest manner an excessive amount of. Rates of interest considerably greater than what you will get in conventional finance are inherently both non permanent arbitrage alternatives or include unspoken dangers connected.”
Whereas these incentives have been abused, staking will be necessary for securing a community and guaranteeing value stability.
“An excessive amount of emphasis on tokenomics has been positioned on producing returns for early adopters and customers of tokens fairly than driving utility values,” says Gordon Liao, chief economist at Circle.
“On this deep crypto winter, the feelings round tokens have solely shifted. Even VCs are beginning to place extra weight on the fairness elements fairly than the token element when contemplating new investments. Some protocols have even opted to airdrop USDC as a substitute of their protocol-specific tokens.”
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Crypto airdrops
Some tasks have turned to airdropping customers with tokens for advertising and marketing functions. And whereas my analysis means that airdrops, on common, have a optimistic impact on market capitalization and quantity progress, how the airdrop is finished additionally issues.
For instance, those who use bounties – or set up necessities that contain boosting and posting on social media to assert the airdrop – are likely to carry out worse. Airdrops on decentralized exchanges and those who contain governance tokens are likely to carry out higher.
“Uniswap and Ethereum Title Service launched profitable airdrops the place the grasping customers had been transformed into lively members of the neighborhood, due to the good game-theoretic mannequin that these tasks had put in place,” says Marchesoni.
There was nice turmoil on Sept. 17, 2020 when Uniswap airdropped its UNI token, but it surely was additionally solely a matter of time till most customers cashed out. However over two years later, there’s nonetheless a bunch of devoted UNI holders, and tokens are nonetheless being claimed in the present day.

Uniswap stays the main decentralized change, and its UNI token supplies governance rights to these prepared to become involved. The Ethereum Title Service airdrop was additionally pretty profitable, turning many recipients into lively members of the neighborhood due to its game-theoretic method to the airdrop.
Admittedly, nonetheless, there have additionally been many failed makes an attempt at airdrops, together with the newest APT airdrop by buzzy challenge Aptos, arrange by a few of Meta’s former Diem staff. It airdropped between $200 million and $260 million in tokens, however when information of FTX hit – with FTX Ventures co-leading its spherical of funding – the momentum dried up, and other people started to promote the token whereas they’d an opportunity. As in comedy, good timing is important, and tasks want to acknowledge the broader financial atmosphere that they’re working underneath, who they settle for capital from, and which blockchain they construct on.
Are crypto tokens like shares?
A ultimate false impression is that tokens are equal to shares. Whereas governance tokens and even NFTs can seem to inherit related options as shares — similar to governance rights or dividends — most haven’t.
“The overwhelming majority of NFT artwork tasks […] convey no precise possession for the underlying content material,” based on Alex Thorn, Galaxy Digital’s head of analysis. There may be nothing stopping nonfungible tokens from conferring higher rights and advantages, however collections have traditionally not been designed as such. Equally, DAO governance tokens can present dividends from challenge income, however many tokens, together with Uniswap’s and Optimism’s, don’t.
Professors Cong, Ye Li, and Wang have proven of their analysis how tokens can resolve necessary principal-agent issues, significantly for startups, however the actuality stays that many tokens are receiving valuations commensurate with company shares, which isn’t sustainable.
Token utility
Many tasks ought to ask whether or not they want a token within the first place. Even when they do, they usually wrestle to articulate why. Certainly, a Web3 group can simply exist and not using a token. For instance, OpenSea and Rarible are each NFT marketplaces, however Rarible has a token and OpenSea doesn’t. The reply actually relies on the organizational targets and technique.
“As a result of the incentives for launching a brand new token are so excessive, there was a proliferation of tokens. In the event that they had been to take a step again, most founders would shortly understand that they don’t really want a brand new token and that constructing on an present crypto ecosystem can be a way more sustainable alternative in the long term,” says Christian Catalini, founding father of the MIT Cryptoeconomics Lab. “Thus far, solely a handful of networks like Bitcoin and Ethereum have confirmed the worth and usefulness of their native token.”
Initiatives which have a local token must be considerate about anchoring its value in actual belongings. Some stablecoins, for instance, maintain reserves in fiat foreign money to hedge in opposition to the volatility of different crypto belongings. Whereas there’s an lively debate concerning the composition of reserves and the best way to sign proof of reserves, some collateralization is necessary for token value stability. Within the absence of some steady collateral, a shock to the system can result in the collapse of a token. The collapse of the Terra ecosystem and the position that FTT performed within the fall of FTX are instructive.
Catalini commented that: “In the summertime of 2021, we wrote a paper outlining the important thing weaknesses of algorithmic stablecoins, and the way they inevitably result in demise spirals. The paper and insights had been extensively shared with regulators, teachers, & business members effectively earlier than the Terra/Luna meltdown. Sadly, the construction of the FTT token and the way it was used as collateral suffered from the identical deadly flaws.” Right here, the “collateral” for each Terra and FTX was tied up in their very own native tokens, which collapsed in value too.

Why tokenomics is necessary
To make certain, tokens present a handful of benefits that conventional techniques don’t present, however it is very important know when and why. First, having a token that’s native to a blockchain supplies a typical system of account that reduces the likelihood that belongings and liabilities might be mismatched in several models of account. And since native tokens will be linked on to the historical past of exercise on a blockchain, they supply a trustless mechanism for facilitating change that’s insulated from the fluctuations in different asset costs within the financial system.
Such advantages are particularly necessary for creating markets over areas that will not have had a value mechanism rationing provide and demand. For instance, there’s loads of optimism that tokens might assist create a marketplace for credibly buying and selling power or emissions credit. Current implementations of emissions buying and selling have been challenged by compliance prices and liquidity, which tokens might assist counteract by offering a typical and credible unit of account.
Second, tokens may also help safe credible commitments on each side of a commerce. Though the use circumstances of sensible contracts are nonetheless restricted and sophisticated guidelines and contingencies have but to be totally applied, they cut back the danger of both facet reneging, based on Cong, Li and Wang.
Think about an entrepreneur who distributes tokens to traders for an modern new blockchain. Insofar because the founder succeeds, there’s a lot much less likelihood to cheat or mislead the traders for the reason that tokens are basically tied to the mental property and expertise stack of the blockchain.
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Third, tokens can cut back transaction prices and convey collectively heterogeneous patrons and sellers on a platform constructed round a particular financial transaction, based on further analysis by Cong, Li and Wang. In different phrases, they supply a measurement device for differentiated patrons and sellers to coordinate round shared perceptions of worth.
For instance, think about the Akash Community within the Cosmos ecosystem – a cloud computing supplier with a stay service providing a decentralized different to Amazon Net Companies and Google Cloud. “Even in a declining market, demand for Akash companies is rising due to the safety and value benefits decentralized compute affords,” says Lex Avellino, founder and chief advertising and marketing officer of Passage — a metaverse platform that’s additionally on Cosmos.
“That’s the place the worth comes from, no matter token sentiment […] Web3 builders want to handle conventional market considerations of worth and demand earlier than speculative tokenomic techniques,” he says. Though transactions could possibly be accomplished with fiat foreign money, tokens present a platform-specific device to conduct financial exercise.
Additional research
Tutorial establishments are starting to supply curricula on the economics of distributed ledger applied sciences, together with crypto, though the curricula are nonetheless extraordinarily nascent. The College of Nicosia, for instance, was one of many leaders within the launch of a grasp’s program on blockchain and digital foreign money. Choose lessons at different main establishments exist, together with “Decentralized Finance: The Way forward for Finance” — a set of 4 programs taught by professor Campbell Harvey at Duke College — and a digital finance seminar sequence led by Agostino Capponi on the Columbia College Middle for Digital Finance and Applied sciences.
Way more work stays to be completed in educating individuals concerning the economics of tokens. Crucially, entrepreneurs and members within the sector ought to view tokenomics as a mix of economics, finance and advertising and marketing, drawing on established finest practices and theories, fairly than making an attempt to invent new ones which have already been proven dangerous or ineffective.
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