Warner Music India (WMI) is increasing its presence in India’s leisure sector with the acquisition of a majority stake in digital media and music firm Divo.
Divo has a presence throughout all 4 South Indian language music markets. Monetary phrases of the acquisition weren’t disclosed in WMI’s Wednesday (February 8) announcement.
Based in 2012 and launched two years later, Divo is a digital media firm that provides on-line video, music distribution, publishing, digital and influencer advertising companies for manufacturers, celebrities and films.
Since its inception, the corporate has labored with labels, artists and musicians to assist distribute and monetize their content material throughout digital platforms, radio and TV stations.
Divo claims to carry a big share of the Tamil language music market and a justifiable share of the Kannada, Malayalam and Telegu music industries.
In 2022, the corporate launched greater than 30,000 songs. The corporate is led by Shahir Muneer, who based Divo as a startup YouTube Community.
Jay Mehta, Managing Director, Warner Music India, expects the acquisition of Divo to strengthen WMI’s presence within the south of India, permitting the group to have “a really sturdy Pan-India presence.” Mehta joined WMI in March 2020 from Sony Music India, the place he served as Director of Digital Enterprise for various years.
“I’m so delighted that we’re capable of carry the Divo model beneath the Warner Music India banner,” says Mehta.
“Divo’s intensive portfolio is not going to solely bolster our core music providing in South India, however its total artist-influencer ecosystem will additional improve our total leisure footprint.”
Jay Mehta, Warner Music India
“Divo’s intensive portfolio is not going to solely bolster our core music providing in South India, however its total artist-influencer ecosystem will additional improve our total leisure footprint,” Mehta added.
Warner Music Group’s Indian arm has expanded its presence within the Indian market since its launch in 2020. The corporate has since partnered with firms together with World Music Junction’s leisure agency JetSynthesys, Punjabi music firm Sky Digital, Bollywood specialist Tips Music and Punjabi music specialist Ziiki Media.
WMI not too long ago ventured into Marathi and Gujarati music with the discharge of official movie soundtracks, bolstering its presence within the regional music scene. WMI additionally has a regional imprint with its sub-label Maati.
Alfonso Perez Soto, President, Rising Markets, Warner Recorded Music, described the corporate’s acquisition of Divo as a significant milestone for the group’s Indian journey.
“We opened for enterprise in 2020 and thru a collection of strategic offers and culturally related artist signings have quick established ourselves as a key participant available in the market. We’re excited to companion with Shahir and Vishu and the workforce at Divo, who’ve constructed an incredible firm that operates on the intersection of 4 key music markets. Collectively, we’ll take South Indian music to a world viewers,” mentioned Soto.
Shahir Muneer, Founder and Director, Divo, mentioned: “It provides us immense pleasure to companion with Warner Music India. Having the backing of a world companion will put us on the map, serving to us to be a drive to be reckoned with in terms of attracting expertise and purchasers. Our music enterprise will profit from higher entry to Warner Music’s world footprint and that may assist us drive progress for our artist and label companions.”
Divo Director Vishu Ramaswamy, added: “We’re glad to companion with Warner Music India for the following section of our progress.
“Our ideologies and long-term method in the direction of growth in India related in the best method and with this affiliation we’re certain that we are going to grow to be the most important leisure entity in South India.”
For Divo, the partnership marks its newest alliance with a world music label. In September 2020, the corporate partnered with Sony/ATV Music Publishing to manage its publishing rights for abroad markets.
The partnership noticed Divo’s songwriters, composers and lyricists gaining access to Sony/ATV’s publishing and administration companies.
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