France, the world’s fifth largest music market, generated recorded music revenues of €920 million (USD $967m) in 2022, in keeping with native commerce physique SNEP.
Nonetheless, despite marking the market’s sixth consecutive 12 months of development, 2022 noticed a slowdown within the margin of that development, with the market’s revenues up by simply 6.4%YoY.
Within the prior 12 months, 2021, recorded music revenues in France grew 14.3%YoY.
Paid subscription-based streaming, which generated revenues of €426 million ($448m) in 2022, was France’s primary driver of recorded music income final 12 months, rising 11%YoY.
Streaming, from each ad-supported and paid subscription providers, generated revenues €486 million ($511m) in France in 2022, up 13.5% YoY.
In the meantime, on the shut of 2022, in keeping with SNEP, there have been 11 million paying subscription accounts in France, up by +1.0 million YoY from 10 million in 2021. (These accounts had been shared by 16 million customers, through household plans and many others.)
This YoY development within the variety of subscription accounts in France slowed in comparison with 2021, when the variety of paid subscription accounts grew by +1.3 million vs. 2020.
Certainly, the 16 million customers of premium subscription accounts in France final 12 months equated to round 1 / 4 of the nation’s estimated total population (≈66 million).
These figures have clearly triggered concern on the main file firms – SNEP’s largest members – and you may see why: In response to IFPI‘s newest International Music Report, France was the world’s fifth largest recorded music market in 2021, behind the USA (1), Japan (2), the UK (3), and Germany (4).
SNEP acknowledged in its annual replace at the moment: “Regardless of age group, subscription-based streaming is struggling to achieve the degrees of the opposite main music markets in France.
“Platforms and [labels] alike have a significant problem on their palms: to convince customers, younger and outdated, to make the change to subscription-based providers.”
So what’s in charge for subscription streaming’s “battle” to continue to grow in France?
One candidate is TikTok – and its hovering ranges of recognition amongst younger customers within the territory.
“Document firms are multiplying musical experiences and sources of revenue, adjusting their methods… [including] redefining the function of TikTok, whose huge use diverts customers from subscription-based providers, the drivers of at the moment’s music enterprise mannequin.”
Alexandre Lasch, SNEP
Citing an IFPI client examine from 2022, SNEP experiences that whereas 77% of individuals surveyed say that they uncover new music through TikTok, 45% of younger individuals in France, between the ages of 16 and 24 years of age, “declare to spend extra time on TikTok than on on-line music providers“.
SNEP Managing Director, Alexandre Lasch, in a press release accompanying the brand new annual report, stated that TikTok’s “huge use diverts customers from subscription-based providers, the drivers of at the moment’s music enterprise mannequin”.
And as SNEP highlights France’s problem to persuade extra music customers to pay for music subscriptions, it notes in its report that TikTok and short-form movies “have re-shuffled the deck in relation to music streaming”.
Lasch’s feedback and SNEP’s report on France’s “struggling” subscription streaming development arrive amid calls from some within the music trade for TikTok to pay extra to righsholders for the use of their music on its platform.
Many within the music trade argue that TikTok, which has over 1 billion international month-to-month lively customers, is rising off the again of music’s recognition on its platform.
Information of the chance that TikTok is “diverting customers” from correctly monetized music on subscription platforms like Spotify or Apple Music in one of many world’s largest recorded music markets will solely strengthen requires TikTok’s royalty payout mannequin to alter.
The main file firms will possible be watching the developments in France very intently as they enter their next round of negotiations with the ByteDance-owned video platform.
“Document firms are multiplying musical experiences and sources of revenue, adjusting their methods to a always renewing enjoying area.”
Alexandre Lasch, SNEP
In his full assertion, SNEP Managing Director Alexandre Lasch, stated: “Document firms are multiplying musical experiences and sources of revenue, adjusting their methods to a always renewing enjoying area: curbing the stream manipulation that distorts the foundations of the sport; redefining the function of TikTok, whose huge use diverts customers from subscription-based providers, the drivers of at the moment’s music enterprise mannequin; integrating the quite a few functions of synthetic intelligence which might be already influencing the best way music is being made and listened to.”
A slide in SNEP’s annual report noting that TikTok has “reshuffled the deck in relation to music listening”
Elsewhere in SNEP’s year-end report, it’s revealed that, like in different mature music markets, gross sales of vinyl information proceed to develop, reaching 5.4 million items offered in 2022, producing revenues of €89 million for the French recorded music market.
That €89 million represented development of 12.65%YoY, which was considerably decrease than the YoY development seen within the prior 12 months (+54.9%).
Elsewhere, SNEP’s report highlights the success of home-grown music out there in 2022, noting that ‘French Music Productions’ made up 77% of the Prime 200 best-selling albums final 12 months.
In the meantime, France-based artists accounted for 16 of the Prime 20 most listened-to and most-purchased artists in France in 2022.
France’s annual recorded music income outcomes arrive in the identical week that its neighboring nation, Spain publishes its equal numbers.
In response to Spain’s recorded music trade org, Professional Musicae, the variety of paid subscriptions within the Spanish market grew practically twice as quick as they did in France final 12 months on a share foundation – up 18%YoY to 5.2 million.
In the meantime, in Japan, the world’s second-largest recorded music market, revenues from subscription streaming in 2022 reached 75.62 billion yen, which converts to USD $575 million at annual common trade charges (as per the IRS), and represents income development of 19% YoY through paid-for music providers like Spotify and Apple Music.
All EUR-USD conversions on this story have been made on the common annual price as supplied by the US Inland Income Service (IRS)
