Warner Music Czech Republic has renewed its partnership and invested in native hip-hop label, Mike Roft.
Native music stars Calin and D-Kop, and video director and graphic designer Radim Zboril, are shareholders within the firm and can proceed to guide Mike Roft as an unbiased label.
The brand new deal will see Warner Music develop into the only distributor for all of Mike Roft’s roster, which incorporates Calin – described as “one of many greatest artists” within the Czech market.
Based in 2018, Mike Roft has developed what WMG calls a “core roster of six culturally necessary and commercially profitable artists”.
WMG says the label has additionally constructed a powerful merch operation and has a rising presence in dwell occasion promotion.
Calin is at the moment seeing success within the Czech and Slovak charts due to a shock collaboration album with the markets’ No.1 artist Viktor Sheen (whose final three albums have been additionally distributed by Warner Music).
The album topped each territories’ charts and have become essentially the most streamed week one album ever within the Czech Republic, whereas the one Safir grew to become essentially the most streamed track in a single day on Spotify within the Czech Republic.
Calin beforehand broke Czech IFPI chart information when his single Hannah Montana spent 31 weeks at No.1, in addition to spending 20 weeks at No.1 in Slovakia. His album Popstar additionally spent 16 weeks on the high of the Czech charts.
Mike Roft can be house to artists together with Conspira, KOJO, Indigo, Metyou, Lajfr in addition to STEIN27, who spent 5 weeks at No.1 within the Czech Republic along with his album Teorie padu, and three weeks at No.1 along with his single Habibi.
“I’m glad that we fashioned this partnership and now we will take our collaboration to an entire different degree.”
D-Kop, Mike Roft
D-Kop, of Mike Roft stated: “I’m glad that we fashioned this partnership and now we will take our collaboration to an entire different degree.”
“By partnering with them, we’re tapping into their experience, whereas giving their artists the chance to achieve an viewers on a world scale.”
Vladimir Kočandrle, Warner Music Czech Republic
Vladimir Kočandrle, Managing Director of Warner Music Czech Republic, added: “Mike Roft has constructed a culturally important and revered model, with a roster of artists who’re main the way in which in hip-hop within the Czech Republic and Slovakia.
“By partnering with them, we’re tapping into their experience, whereas giving their artists the chance to achieve an viewers on a world scale. We’ve already loved big latest success with Calin and Viktor Sheen’s ground-breaking album and I’m trying ahead to replicating such outcomes as we transfer ahead.”
“The Jap European market continues to be a precedence for us and by partnering with Mike Roft we’re placing ourselves in pole place throughout the Czech Republic and Slovakia.”
Alfonso Perez-Soto, WMG
Alfonso Perez-Soto, President, Rising Markets, Recorded Music, WMG, stated: “The Jap European market continues to be a precedence for us and by partnering with Mike Roft we’re placing ourselves in pole place throughout the Czech Republic and Slovakia.
“Not solely are we partnering with unimaginable artists, however we’ll additionally have the ability to profit from Mike Roft’s sturdy merch infrastructure and dwell occasions operations.”
This partnership is Warner Music’s newest transfer in Jap Europe, which has grown its presence within the area with the appointment of Izabela Ciszek-Podziemska as Common Supervisor of Warner Music South East Europe.
WMG has additionally acquired a stake in Serbian file label Mascom Records and Polish promoter Big Idea, partnered with Poland’s Step Data, in addition to acquired Polskie Nagrania and Solvakia’s Opus Data.
Bartosz Szwoch was hired as CFO of Warner Music Jap Europe in 2021.
In December, in an interview with MBW, Alfonso Perez-Soto outlined Warner Music Group’s technique in Jap Europe and his predictions for the market.Music Enterprise Worldwide
